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In this idea-packed new audio program from Gildan Media, Communication Expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators.

Powerful techniques for turning every encounter into a mutual win. This exciting series helps you improve communication in any group or organization. Every individual has a unique personality, but many behaviors can be understood within a systematic, predictable framework.

>Is there any part of your life where being confident and feeling good about yourself is not of benefit? With this program you can begin building an unshakable belief in yourself. Through using these highly refined strategies, you can start generating the beliefs and attitudes that are crucial to the mindset of success.

What do you feel passionately about? What do you care really deeply about? Whatever your objective - whether it's ending world hunger or ensuring better care for stray animals - you'll never influence anyone to change their ideas or take action if you don't feel strongly about it yourself. This program covers how to expand your vision and ideas.

The Platinum Rule is Dr. Tony Alessandra’s system for achieving instant rapport and chemistry with almost anyone. It teaches you how to "read" people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra’s behavioral research in the area of human relationships.

Charisma is not based on genetics, I.Q., social position, or luck. Charisma is a skill - one of the most valuable skills in the world that you can learn and master with the right information and tools delivered by Dr. Tony Alessandra in this program.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

This 2-part program gives you guidelines on preparing for an effective meeting - determining the purpose for the meeting, preparing an agenda, inviting the attendees, setting an appropriate time and place as well as the skills needed to be an effective meeting leader.

This program covers the five positive versatility traits of being resilient, having vision, being attentive, being competent, and knowing how to self-correct. Versatility is your ability to engage in a range of behaviors, not necessarily characteristic of your usual ways of behaving, in order to be more effective in a situation or in a relationship.

Active listening is a skill so important that anyone who lacks it is sure to have problems at home and at work. What they didn't teach you in school - but what you'll learn in this program - could be the key to becoming closer to your friends and family as well as becoming a better, stronger leader.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.

Your ability to understand nonverbal communications is apparently not related to IQ, the ability to take tests, or the grades one makes in school. Practice tends to improve the ability to understand body language. People tested for body language comprehension generally score higher on second and subsequent tests than on their first tries.

This 2-part program will give you a guide to developing a more thorough understanding of nonverbal communication techniques. By increasing your awareness of nonverbal behavior, you can read the emotions and attitudes of fellow employees, supervisors, customers, and others you interact with inside and outside your organization. As a result, you will have a greater feeling for and awareness of all your interpersonal transactions.

Apathy destroys profits, cripples production, and loses customers. Tony Alessandra's Customer-Driven Service program will motivate your people and get them customer-focused. They'll be right in sync with your company's message.

This audio program will provide you with usable information to help you connect with people at a higher level. Discover the secret to creating the life you really want to live through better relationships. You CAN have it all!

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people...