Resultados narrador por "Steven Menasche" en Todas las categorias

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us.

When it comes to getting a job, the smallest thing can trip you up. For 30 years Dr. Paul Powers has asked thousands of successful job hunters a few basic but important questions.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

James Dallas' Mastering the Challenges of Leading Change is an informative, insightful guide to effectively leading the transition through change. While most change management books present case studies about what happened at other companies, this audiobook is based on the author's own experiences managing over 10 transformational and turnaround initiatives, 15 acquisition integrations, and five operations/quality shared services centers of excellence.

Basic principles always have a way of seeming simple, yet they can no more be oversimplified than can the law of gravity or the listing of chemical elements be oversimplified. What is needed in our complex society of millions of products sold by millions of business units to over 100 million traders through billions of transactions each year is to get back to simple economic principles. These are working tools for solving problems that seem more complex than they really are.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Can money buy happiness? Is income a reliable measure for life satisfaction? In the West after World War II, happiness seemed inextricably connected to prosperity. Beginning in the 1960s, however, other values began to gain ground: peace, political participation, civil rights, environmentalism.

Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm.

When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls - information about the caller, the recipient, the time, the duration, the location - and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems?

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

Every employee is different, but unfortunately many leaders use a one-size-fits-all approach to leading. In doing so these otherwise well-intentioned leaders are working harder than they should while not getting all they could out of their teams.

Once you’ve been admitted to college, the next step is to develop a strategy of how to find your best life there. But for decades, Professor James T. Hamilton has seen students struggle with their college journey. Some avoid challenging experiences, follow a path of familiar expectations, and rely on shortcuts. Others aim for perfection, ignore their friends and health, labor over what subjects to study, and neglect spending time outside the classroom. The pressure to make college valuable and interesting can feel overwhelming.

If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

How did early Christians come to believe that Jesus of Nazareth was the divine Son of God? This is the central question in this book. When Did Jesus Become God? is a transcribed conversation between Bart Ehrman and Michael Bird, with a helpful historiographic introduction by Robert Stewart that helps listeners understand the conclusions reached by Ehrman and Bird.

In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps.

Burning fossil fuels will cause catastrophic global warming: this is what top American oil executives were told by scientists in 1959. But they ignored that warning. Instead, they developed one of the biggest, most polluting oil sources in the world—the oil sands in Alberta, Canada. As investigative journalist Geoff Dembicki reveals in this explosive book, the decades-long conspiracy to keep the oil sands flowing into the US would turn out to be one of the biggest reasons for the world's failure to stop the climate crisis.

This book chronicles the creation of Everglades National Park, the largest subtropical wilderness in the United States. Prior to the park's creation, the Everglades was seen as a reviled and useless swamp, unfit for typical recreational or development projects. Park advocates drew on new ideas concerning the value of biota and ecology, the importance of wilderness, and the need to protect habitats, marine ecosystems, and plant life to redefine the Everglades. Using these ideas, the Everglades began to be recognized as an ecologically valuable and fragile wetland.

If you're just starting to invest in or trade stocks—or even if you're only considering it—How to Profit in the Stock Market delivers the insights and knowledge you need to succeed, consistently and decisively.