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If you know what motivates an individual, you have a reasonable chance of influencing them, of moving them in a direction beneficial to themself, to yourself, to a political party, or to a cause. Behaviorists have provided some good service in their study of motivation, but there is still much to be learned. This book will introduce proven strategies you can employ to get positive results.

In The 4 Day Week, entrepreneur and business innovator Andrew Barnes makes the case for the four-day week as the answer to many of the ills of the 21st-century global economy. Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20 percent cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning.