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Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.

Over the last 5 years, we have seen the rise of Responsive Nonprofits who committed to drive innovation in the charitable sector. A new breed of growth-oriented nonprofit leaders are beginning to emerge. These innovative leaders are using new tactics and technology to drive exponential impact across their fundraising, marketing, program, and operations teams. Through hours of conversations with hundreds of the leading innovators in philanthropy, we’ve discovered 9 key practices that responsive nonprofits adopt in order to transform their operations.