Resultados de "Melina Palmer" en Todas las categorias

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. 

Esta guía exhaustiva para dominar la gestión de precios te ayudará a averiguar qué aspectos valoran los compradores, entender sus necesidades y fijar precios que impulsen el éxito de tu negocio. Estas páginas, imprescindibles para cualquier emprendedor, nos invitan a conocer qué valoran...

Esta guía exhaustiva para dominar la gestión de precios te ayudará a averiguar qué aspectos valoran los compradores, entender sus necesidades y fijar precios que impulsen el éxito de tu negocio. Estas páginas, imprescindibles para cualquier emprendedor, nos invitan a conocer qué valoran...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.