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Dr. Maltz came to his understanding of the importance of the power of self-image through his practices as plastic surgeon. He found that many people who really didn't needed plastic surgery wanted operations in order to portray an image to the world. It became apparent to him that the real problem with his patients wasn't their outward physical image but their inner self-images. In fact, in some cases, they were unhappy or unsuccessful because their self-images were actually compelling them to make mistakes and complicate their lives.

Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.

Power of Your Subconscious Mind, Psycho-Cybernetics, 10% Happier 3 Books Collection Set includes The Power of Your Subconscious Mind, Psycho-Cybernetics, and 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works.

Maxwell Maltz (1889-1975) was a plastic surgeon best known for his best seller, Psycho-Cybernetics. In the book, Maltz explains a system of ideas that he thought could improve a person's self-image and would help that person live a more successful and fulfilling life. His ideas focus on visualizing one's goals. Maltz believed if a person's self-image was unhealthy or poor, all of his or her efforts would end in failure.