Internacional

Trump, Putin, Milei, Bukele, la tecno-casta de Silicon Valley… En un mundo en el que se han desdibujado todas las reglas, donde se vuelven a imponer decisiones de manera despiadada y la IA campa sus anchas, ha llegado la hora de los depredadores. «Un relato crepuscular y luminoso sobre el...

Los grandes avances teóricos en inteligencia artificial han producido prácticas aplicaciones que están a punto de cambiar nuestra vida. Ya impulsa muchos de nuestros sitios web favoritos pero en los próximos años también conducirá nuestros coches, gestionará nuestras carteras, fabricará...

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns...

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos...

Todos los días, por todos los medios de supuesta comunicación, tenemos un bombardeo incesante de noticias sobre Venezuela que nos presentan un panorama apocalíptico del país suramericano: «En Venezuela no hay comida, no hay pan, no hay luz, los hospitales no...

Superar una crisis —la crisis— no es volver a TENER sino conseguir SER, afrontar cada instante con dignidad, esperanza y sentido de realidad. 'La crisis será lo que hagas de ella', afirma Álex en este libro. Una obra que asume la dificultad como signo de vida, pero que nos...

¿Estás atrapado en una carrera de ratas? ¿Quiere empezar a negociar y vivir una mejor vida? ¡Entonces este libro es para usted! Escuche para saber mas....

Este audiolibro arroja luz sobre las múltiples idas y venidas, en las que un alto cargo del Estado pasa a formar parte de una gran empresa, o un empresario pasa a ser un funcionario del Estado....

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the...

El emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados.

There are hundreds of specific methods for trading in Forex and in markets. There are as many effective, tested and successfully tested methods. How would you take advantage of it? This book covers forex trading and more....

From the author of Future Shock comes a striking way out of today's despair...a bracing, optimistic look at our new potentials....

Hoy en día, las revoluciones tecnológicas y digitales transforman de manera drástica y abrupta casi todas las facetas de nuestra vida, y cambian la forma de hacer las cosas, de producir y, también, de consumir. Es la llamada disrupción. Pero, ¿qué es realmente la disrupción? Para...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

The European Union (EU) stands out as a fascinatingly unique political organization. On the one hand, it has shown the potential for developing deep and wide-ranging cooperation between member states, going far beyond that found anywhere else in the world. On the other, it is currently in the...

Con un bilancio di 280 miliardi di dollari e più di 10.000 dipendenti, la Banca mondiale è l'istituzione leader nella lotta alla povertà...

NEW YORK TIMES BESTSELLER * MORE THAN ONE MILLION COPIES SOLD “A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to...

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula...