It’s time we all cut the bull and realize blended meat is the common-sense middle path we’ve been waiting for. It delivers the flavor and familiarity of real meat while cutting down on the health risks and environmental costs—without asking you to give up anything you love.

In Cut the Bull… At Least by Half, Shalom Daniel, founder of 50Cut, makes a no-nonsense case for the future of meat: smarter, healthier, and more sustainable choices for you and your family. Blended meat takes what you already enjoy, mixes in plants, and creates meat that tastes better, stays juicier, and packs in more nutrition. The benefits are a no-brainer: cut your meat in half and you cut salt, cholesterol, and saturated fat nearly in half too—while also slashing your carbon footprint. In other words: same taste, half the damage.

With wit, research, and refreshing honesty, Daniel explores the promise and pitfalls of plant-based substitutes, lab-grown experiments, and the cultural traditions that keep meat at the center of our tables, and why blended meat is the easiest choice you will make for your body. For decades, we’ve seen how innovation, convenience, and cultural shifts have reshaped industries from energy to technology. Now it’s time to apply those lessons to what we eat. The blended approach shows that progress doesn’t have to mean extremes; it means taking what already works and making it better.

Whether you’re a die-hard carnivore, a committed vegetarian, or somewhere in between, Cut the Bull shows how one simple shift can change your health, protect the planet, and reshape the future of food.