Resultados para "the story of the story" en Desarrollo empresarial y emprendimiento

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

In The Startup Story: An Entrepreneur's Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere seventeen months. It's a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the listener in the CEO's seat, giving the feel of what it's really like to steer a company around the toughest of tracks and come out with a massive payday.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated best seller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.

The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel Peace Prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last 120 years. But more than that, the book also draws on the author's unique insight during his 25 years as director of the Norwegian Nobel Institute and secretary of the Norwegian Nobel Committee.

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

This audiobook is a confession about how one man decided to start a business, knowing nothing about how to start or manage one. He was “helped” by the annual crises that struck both the country and the world. It’s a story about how it all happened — the discoveries he made, the rules he learned, and what kept him standing and moving forward - and to succeed. For everyone who finds this journey interesting.

Hungry for change? Put the power of food co-ops on your plate and grow your local food economy. Food has become ground-zero in our efforts to increase awareness of how our choices impact the world. Yet while we have begun to transform our communities and dinner plates, the most authoritative strand of the food web has received surprisingly little attention: The grocery store - the epicenter of our food-gathering ritual.

In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on first principles thinking than the business nostrums of MBA classes. Economist and business journalist Larry MacDonald investigates the factors behind Shopify's growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important and controversial social and economic issues of post-WWII American life. In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working-class family in New Jersey to the pinnacle of fame and power.

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

When Nichole Daher set out to find quality autism services for her child, she faced long waitlists, limited options, and a system that left too many families behind. Refusing to accept the status quo, Nichole took a bold leap: she founded Success on the Spectrum, the nation's first autism treatment franchise. In this powerful and inspiring memoir, Nichole shares the real story behind building a groundbreaking business that blends compassion with Innovation, and purpose with profit.

Blighted is a powerful narrative about the decades-long decay and remarkable two-year reinvention of Summerdale, an aging apartment community located in one of Atlanta's grittiest corridors. Blighted unfolds in the voices of ruthless drug dealers, phantom tenants, fearless landlords, the working poor, educators, and visionary local leaders.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to succeed. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers, and dominate in the market.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available.

"Injected with Purpose" is the raw, real, and relentlessly inspiring story of how one woman turned injections into empowerment—and built a bold wellness brand with a cult following. Rachele Kennedy didn’t just start a business—she sparked a movement. From mall kiosks to franchising, this book takes you behind the scenes of B12 RX & MORE®, blending grit, grind, and a whole lot of growth. Whether you're chasing health, healing, or your own startup dream, this story will remind you: the best version of you is always worth betting on.

ساعات قصص الفشل بتعلمنا أكتر بكتير من قصص النجاح! "المكنة" هي شركة نقل اتأسست عشان تسهل على المصريين الانتقال من مكان لمكان على موتوسيكل أو "مكنة" كما يعرف في العامية المصرية. ولكن الشركة واجهت صعوبات كتير جدًا في أيامها الأولى وماكملتش، لكن جيه بعدها شركات تانية كتير تعمل اللي هي ماقدرتش تعمله. في الحلقة الأولى من سلسلة "قصة فشل"، مؤسسين شركة "المكنة" هيتكلموا عن خلاصة التجربة دي