Resultados Editorial "Tantor Media" en Negocios y profesiones

Ketchup seems iconically American, but the word comes from a Southeast Asian anchovy sauce, and today it is made largely from Chinese tomato paste. Japan's beloved ramen arose from the meeting of Chinese noodles and American wheat flour before attaining worldwide popularity in both gourmet and...

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Artificial Intelligence is reshaping what is possible across every sector—and public service is no exception. Reimagining Government is a bold, practical playbook for harnessing AI to deliver smarter, faster, and more effective outcomes.

Even in hell, Bitcoin talks. This modern take on an old Japanese saying still holds true. Cryptocurrency was supposed to do for money what the internet did for information, but it didn't work out that way. Its virtual existence unleashed real-world chaos―especially in the homeland of its mysterious creator, Satoshi Nakamoto. Tokyo was the center of the world's largest Bitcoin exchange, Mt. Gox, until that company collapsed with nearly half a billion dollars' worth of Bitcoin gone missing. It might be the greatest heist in history. If it was a heist.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

Nicole Victoria didn't grow up with wealth. But she learned the secrets to financial freedom and now specializes in helping twenty and thirty-something women effortlessly manage their money and build bank accounts that never stop growing. Money isn't everything, but everything takes money. Maybe you have debt. You feel like you'll always be playing catch up. Maybe you've tried to get help before, tried to budget, followed traditional advice . . . but it just doesn't work for you. You're stressed and overwhelmed, feeling stuck because you don't know where things went wrong.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process. 

Next to food and clothing, achieving personal and professional success is rated at the very top of the hierarchical order of human needs. Everybody wants to be somebody! In this ultimate success book that includes timeless information for generations to come, the author has meticulously chronicled proven skills, strategies, and secrets that, if regularly followed, will empower the listener to live the life that they imagine. Just like your car's or phone's GPS, these life navigation skills can get you from where you are to where you want to go in your career. 

Raising an Entrepreneur presents 76 stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars - they're the ones who turn their passions into ingenious projects, because they're willing to risk failure to make their dreams come true.

Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities. 

The key to growth as a church, youth ministry, or a business is getting first-time guests to come back. It's about hospitality. The Come Back Effect reveals to church, ministry, and even business leaders the secret to helping a first-time guest return again and again. Through an engaging, story-driven approach, they explain how service and hospitality are two different things, describe how Jesus practiced hospitality, and invite leaders to develop and implement changes that lead to repeat visits and, eventually, to sustained growth. 

What scientific concept would improve everybody's cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world's most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world.

It doesn't matter if you are a Millennial, Gen-Xer, or Baby Boomer. If you are a woman who wants to transform her life, you'll find the answers in You're Already a Wealth Heiress. Linda debunks current wealth-building myths and replaces them with concrete advice that gets results. You will be given a road map for wealth called your Millionaire Action Plan (MAP) and a Wealth Heiress Checklist of action steps for financial freedom.

The global contract security market now totals over $200 billion, with the number of private security officers exceeding that of public law enforcement officers. But this wasn't always the case. Legends of the Security Services Industry: Profiles in Leadership presents the unique stories of...

The world is facing a global leadership crisis. Seventy-seven percent of leaders think they do a good job of engaging their people, yet 88 percent of employees say their leaders don't engage enough. Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, The Mind of the Leader concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there? If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life.

Jimmy Lebenthal grew up in New York City in the '70s and '80s, a hardscrabble time for Gotham. As a youth, the city's extensive subway system drew his attention to a degree that can only be described as passionate. It was in those years that Jimmy first started investing in public equities. From the perspective of a seasoned subway rider, Jimmy shares his hard-fought wisdom in investing and building successful business relationships. Part how-to guide and part memoir, the whimsy, charm, and intelligence of Jimmy Lebenthal makes this book a must-listen for any investor.

In early 2021, the stock value of PwnShop—a dead to rights bricks-and-mortar retailer disrupted by the digital downloading of video games—inexplicably ballooned overnight. While much has been written about the mechanics of the meme stock short squeezes, no one has yet clarified the chaotic drama of what was happening inside such a company during its zeitgeist moment.