Títulos en Comercio electrónico

All'imbrunire Instagram ha un'impennata di "like": perché milioni di persone, in tutto il mondo, sentono il bisogno di condividere l'immagine del sole che cala? Consultiamo Instagram in modo talmente compulsivo ormai da trascurare di interrogarci sul perché lo facciamo. Paolo Landi, con la sua lunga esperienza nel mondo della comunicazione, crede di aver compreso come mai postiamo le foto del cane, di un tramonto e di una pizza.

Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier...

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, you're a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

Rat race is a term used to describe a frustrating, hard-to-break financial lifestyle. It is a lifestyle that is lived by countless people, oblivious to the very nature of it, to a degree that even when called upon, vehemently deny it. To summarize the rat race, It involves subjecting one's self to a time-consuming job, saddling one's self with heavy mortgages/rents, bills, children, and liabilities, forcing the individual to continue busting his or her ass at that same job.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart...

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

The Everyday Digital Marketer is a beginner-friendly guide that simplifies the world of digital marketing for small business owners, entrepreneurs, and content creators. This practical book breaks down essential marketing concepts into manageable steps, helping listeners understand how to improve online visibility, attract the right audience, and promote products or services with confidence. listeners will discover how to build a strong foundation across social media, search visibility, and basic online promotions without feeling overwhelmed by complex tools or expensive strategies.

Small Business Content Strategy Simplified is a practical guide that helps beginners create organized, consistent, and effective content without feeling overwhelmed. Designed for small business owners, entrepreneurs, and new marketers, this book explains how simple content planning and clear communication can improve visibility, strengthen customer trust, and support long-term business growth. Listeners will learn how to create helpful content topics, organize realistic posting schedules, and build sustainable marketing habits that fit naturally into everyday business operations.

The world of content creation has changed forever. You no longer need expensive equipment, celebrity status, or years of experience to build a loyal audience online. Today, ordinary creators are growing rapidly on TikTok, Instagram, YouTube, and other platforms by understanding one thing most people overlook: attention is the new currency.

Digital Visibility for Beginners is a practical introduction to building a strong online presence through simple, consistent digital marketing habits. Written for beginners, entrepreneurs, and small business owners, this guide explains how to improve visibility online without relying on complicated strategies or expensive marketing tools. It focuses on helping readers create meaningful engagement, publish useful content, and understand what truly connects with their audience.

The Digital Outreach Handbook is a practical beginner’s guide to building meaningful online communication through simple messaging, audience understanding, and steady engagement strategies. Written for small business owners, entrepreneurs, and creators, this book explains how digital outreach can become more approachable, effective, and sustainable without relying on complicated systems or aggressive marketing tactics. Listeners will learn how to identify their ideal audience, create clear and helpful messaging, and build trust through consistent communication across digital platforms.

The Local Business Online Advantage is a practical guide designed to help local businesses strengthen their online presence, attract nearby customers, and build long-term trust through clear communication and consistent visibility. This beginner-friendly book explains how simple online strategies can help businesses become easier to find while creating stronger relationships within their local communities. Listeners will learn how to improve discoverability through local-focused messaging, helpful online content, and steady customer engagement.

Small Business Marketing Clarity is a practical guide designed to help entrepreneurs and small business owners simplify digital marketing and build confidence using clear, manageable strategies. This book removes the confusion surrounding online marketing by focusing on realistic tools, organized planning, and steady improvement rather than overwhelming tactics or complicated systems. Listeners will learn how to choose the right digital platforms, understand the purpose of essential marketing tools, and create structured plans that support long-term business growth.

The Steady Marketing Playbook is a practical guide for small business owners who want to build sustainable marketing habits without stress, confusion, or burnout. Instead of chasing complicated tactics or unrealistic growth expectations, this book focuses on simple, repeatable strategies that help businesses connect with customers, improve visibility, and create long-term momentum through consistency. Listeners will learn how to develop a strong marketing mindset, create clear offers, choose manageable platforms, and build systems that support steady business growth.

The Beginner’s Guide to Digital Positioning is a practical introduction to building a clear and recognizable online presence through focused messaging and audience understanding. Designed for beginners, entrepreneurs, and small business owners, this book explains how digital positioning helps businesses communicate their value clearly, attract the right audience, and create stronger customer trust over time. Listeners will learn how to define their message, identify the people most likely to benefit from their products or services, and improve communication through simple testing and feedback.