Resultados Editorial "Ascent Audio" en Comunicación empresarial

Most everyone has something they are passionate about. But without the ability to actually effect change...things just stay the same. In order to truly inspire change, we need to be able to effectively explain the problem, inspire people to join us, create a vision for the new reality, and then motivate people to take the actions that lead to the change. Inspiring change requires charisma - the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience.

Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.

What makes some leaders so effective when the stakes are high, while others fall short? Why are some able to not only survive but to lead their organizations to new heights even in risky, fast-changing times? The answer is succinct but multi-layered: such leaders display courage, judgment, and fortitude. High-stakes leadership does not require unnatural powers, nor is it predicated on a dangerous situation. The three signature character traits can be cultivated by anyone at any level in any organization, big or small.

Meetings don't have to be a waste of time. When managed right, they are a powerful tool for solving problems, making decisions, exchanging ideas - and getting results fast. Based on years of experience in consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings - and what doesn't. Now he reveals simple, proven ideas you can use to make meetings shorter, more effective, and more satisfying to everyone in attendance.

HBR's Emotional Intelligence series features smart, essential listening on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire.

In the workplace, people often choose niceness over honesty in order to avoid hurt feelings or conflict. The truth is, there are hidden costs of "niceness" that allow inequities to endure, projects to fail, and organizations to stagnate. Growth comes from courageous conversations and genuine, authentic action. The Price of Nice introduces an innovative, proven four-step framework that shows listeners how to spot problem areas that are often masked by artificial niceness; facilitate difficult conversations and navigate conflict; empower genuine action and cease endless discussions; and more.

In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences.

In The Emotional Intelligence Advantage, leading expert Amy Jacobson shares a framework for resolving challenges in the workplace. How do you tackle tough conversations? How does your team react when a key process or system changes? And how can you overcome doubt and indecision to create a culture of alignment and trust? When it comes to modern leadership, you need to be aware of more than just the bottom line. You also need to apply emotional intelligence in how you manage people, processes, and change.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

In 90 Days to Level Up Your Teamwork, bestselling author Amy Edmondson teaches you how to become a better team player by focusing on a specific element of cooperative achievement each week. From overcoming barriers to creating psychological safety, this book walks you through exactly how to develop your teamwork skills, one step at a time.

Nearly 25 years after the first edition was published, it is not just the "how" of collaboration that has changed—who we are collaborating with has changed as well. Today, nearly every collaboration involves some degree of working across difference. Bringing together diverse people, organizations, or sectors in a way that will foster collaborative success requires a unique set of skills. This third edition will ground you in the factors that support successful collaboration and assist you in incorporating those factors into your work.

Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion - for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

Your workday is filled with them - people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable guide details specific techniques for handling all of them, with easy-to-follow scenarios for every situation. Updated and revised to reflect modern issues including technology, generation gaps, and language barriers, this guide describes 10 kinds of culprits and offers helpful strategies and phrases for diffusing workplace tensions and effectively resolving conflicts.

If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern road map for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small. In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill.