Resultados Editorial "Ascent Audio" en Previsión y planificación estratégica

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.  

It's been called the greatest upset of all time, the most memorable Olympic moment ever, the "Miracle on Ice". No matter which superlative is used, no one can deny that the US men's hockey team's defeat of the Soviet Union in the medal round of the Lake Placid Olympic Games was a defining moment for Cold War America. The US team's goalie was a Boston University student named Jim Craig, who is now a leadership expert and keynote speaker to business audiences.

A provocative look at the remarkable contributions of high-skill immigrant entrepreneurs in America. 

What do the world's most successful companies and organizations have in common? And what can you actually take away and use from their examples? Distilling the best fundamental business strategies, trusted advisor and strategist John Spence helps you take a hard look at your business and then to develop specific plans and action steps that will allow you to dramatically improve the success of your company. Delivered in Spence's approachable and straightforward manner, Awesomely Simple reveals the six key strategies that create a foundation for achieving business excellence.

The combined impact of social technologies, the mobile internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt.

Now including a discussion of critical success factors, as well as new chapters that focus on implementations issues and "how to sections" on finding your CSFs and brainstorming the performance measures that report progress within the CSFs, Key Performance Indicators, 2nd Edition will help you identify and track your organization's KPIs to ensure continued and increased success.  

Find out how to see into your own blind spots, ruthlessly understand yourself and your decisions, and lay the foundation for tomorrow's successes today with Future-Proofing Your Business. 

As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives - along with how they're implemented - often deliver only short-term positive impact or cause more pain than the preexisting condition. Returning to competitive health and profitability in the face of economic downturns requires a dynamic realignment of business strategies, organizational design, and talent management. 

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

For many organizations, the word strategy conjures up endless ideas, concepts, and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making, and hampers the quality of the decisions that finally emerge.

Life is not exactly a bed of roses for most innovation leaders and intrapreneurs - those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.  

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work. 

Serving on a board is like having a second full-time job. We've combed through hundreds of articles in the Harvard Business Review archive and selected the 10 most important ones to help you address classic challenges such as increasing diversity, ensuring a culture that reflects company values, and providing strategic oversight while also addressing emerging issues such as shareholder activism, cybersecurity, and ever-shifting regulations. 

Whether you're starting a business from scratch or in an existing company facing new threats, this audiobook offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.  

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

 The New Employee Manual is not your dad's or mom's employee manual. It's the new playbook for corporate survival, fitting today's realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world.   

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

Data is everywhere, coming at us in a never-ceasing, ever-rising river that threatens to overwhelm us. Igor Tulchinsky, the trader behind global quantitative investment management firm WorldQuant, reveals, how natural patterns underlie data patterns that may dictate life or death, success, or failure. This book demonstrates how to exercise real intelligence by discerning the patterns that surround us every day and how to leverage this information into success in the workplace and beyond.

Serial entrepreneur, business growth expert, and brand ambassador Scott Duffy weaves together stories from his own journey and those of superstar entrepreneurs along with sage advice to help listeners identify their own "aha!" moments and turn them into unique growth opportunities to help them break through and level up their entrepreneurship game.