Resultados de "Per Sjofors" en Todas las categorias

What if the fastest way to boost your profits wasn’t more sales or lower costs—but smarter pricing? In A Holistic Approach to Pricing Power, pricing strategist Per Sjofors reveals why price is the single most influential factor in profitability—and how most companies are leaving money on the table by failing to optimize it.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.