Marketing y ventas

¿Cómo se puede aprovechar el poder de Facebook para construir un negocio estable?Este valioso recurso tiene varias estrategias que realmente funcionan, al igual que métodos desconocidos que especialistas en marketing de redes sociales pueden usar al instante para promover sus marcas....

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge....

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....

The path to your professional success starts with a critical look in the mirror....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

Use data, technology, and inbound selling to build a remarkable team and accelerate sales....

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you will have all the clients you ever desire....

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? There's a template that the world's fastest-growing companies follow....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....