Resultados para "You" en Marketing y ventas

Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of power, time, and information to always reach a win-win negotiation.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. 

Most prospecting fails before the first conversation ever happens. Not because sellers lack effort, tools, or activity—but because buyers don't see a reason to change. They're comfortable enough. Busy enough. Unconvinced enough to ignore you. Gap Prospecting explains why.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as...

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. 

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.  

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

Do you consistently deliver unmatched value, yet find your income doesn't mirror your expertise? You're not alone in feeling the sting of undervaluation. The annoyance of seeing others, perhaps less skilled, out-earning you can be frustrating. You're not alone. But what if the issue isn't what you do, but how you position it?

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

Do you ever feel torn between serving your patients and trying to keep your practice afloat? Do the long hours, endless admin tasks, and constant pressure leave you wondering whether the dream of healthcare practice ownership is still worth it? For more than thirty years, author and solo practitioner Dr. Douglas Luther has lived that tension by facing burnout, financial setbacks, and the crushing weight of running a practice. But he also rebuilt and renewed his practice before expanding his experience into a thriving support business for healthcare professionals.

What if one simple framework could make your consulting offer impossible to ignore and effortless to sell? In Offer First, business builder and consulting strategist, Rana Saini reveals The Money Model, the strategic framework used by hundreds of consultants to attract better leads, close...

This audiobook is narrated by an AI Voice. If you've read Fanatical Prospecting, The Challenger Sale, or Cold Calling Sucks, this is what comes next. Getting ignored in cold outreach? Your emails sound templated. Your LinkedIn DMs feel corporate. Your cold calls end before they begin. The...

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.

Tips and techniques for selling products and services on the telephone! This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written in a lively way, this book will sharpen your skills immediately.

In a world where your first impression often happens online, having a personal website isn’t just a bonus—it’s a necessity. Digital You: Build a Personal Website & Portfolio That Opens Doors is the ultimate step-by-step guide to creating a professional, high-impact online presence that reflects your brand, showcases your skills, and attracts real opportunities.

Brand You: Crafting a Digital Identity that Drives Income is a step-by-step guide to building a powerful personal brand that attracts opportunities and generates income. This book covers everything from defining your brand identity and growing your online presence to content creation, audience engagement, and monetization strategies.