Títulos en Marketing y ventas

Gerardo Rodríguez, creador del Podcast de Ventas #1 en Latinoamérica: Cállate y Vende, te llevará paso a paso por el proceso de Ventas, donde fácilmente identificarás tus áreas de oportunidad en cada etapa. Recibirás ejercicios y mejores prácticas de Venta para todo proceso...

¿Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen...

Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este audiolibro reúne el talento de dos genios en el tema. Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y...

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

What if you could own real estate that costs less than a dinner out and never fix a leaking pipe? In The Digital Landlord, Julian Hayes reveals how ordinary people can build profitable online assets that generate income month after month. Instead of investing in physical property, you’ll learn how to claim your corner of the internet through niche websites, digital products, and smart monetization strategies.

Remote work offers freedom, flexibility, and opportunity—but without structure, it can quickly lead to stress, exhaustion, and declining productivity. Stress-Free Remote Work is a practical, easy-to-follow guide designed to help professionals thrive while working remotely—without sacrificing health or balance.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an...

Questo libro ti mostrerà l'arte di convincere più clienti a spendere più soldi più velocemente. Se hai un'attività, questo libro ti aiuterà a guadagnare di più. Se non hai un'attività, ti aiuterà ad avviarne una. Se hai dei genitori, questo libro ti aiuterà a mandarli in pensione.

This audiobook is narrated by an AI Voice. Are you an HVAC technician tired of making someone else rich while you do all the skilled work? Or maybe you are already running an HVAC business but struggling to break through the income ceiling that keeps so many contractors stuck at survival mode?...

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

El libro más esperado de la temporada. Después de dieciséis años como empresario, conferencista y entrenador de miles de equipos comerciales en toda Latinoamérica, observé un patrón limitante en la forma en que comunicamos ideas, presentamos productos, hacemos diagnósticos, generamos...

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns—they need meaningful, human-centered engagement with the accounts that matter most. Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI.

Do you struggle to find authentic collaborations that actually help your business grow—without wasting time on dead-end conversations or burning bridges? Michelle Mattison has spent years helping businesses of all sizes build profitable, authentic partnerships. Let her teach you a smarter, relationship-first approach to joint ventures and affiliate collaborations. After learning what works—and what doesn’t—across multiple industries, Michelle developed a repeatable system that turns every conversation into a potential opportunity.

Are you still doing your real estate business the way it was done ten years ago — while your competition is quietly pulling ahead? The American real estate market has changed. The agents winning more listings, closing more deals, and building stronger brands aren't necessarily working harder than you. They're working smarter — with a new set of tools that are transforming how the best agents find clients, market properties, communicate, price listings, and run their businesses.

The book social media gurus don't want you to listen to. Igor Kheifets spent his early career in a hazmat suit, working punishing shifts at a chemical factory that manufactured pesticides for Central American agriculture. He came home exhausted every night, still unable to cover his bills, wondering if the next forty years would look the same. Then he noticed something curious. The self-help authors he admired — Tony Robbins, Robert Kiyosaki, Tim Ferriss, Bob Proctor, Jordan Belfort — were all running the same kind of online asset behind the scenes.

In October 1972, a seven-year-old boy in Nebraska sat on red shag carpeting in front of a wood-grain television console and absorbed the full commercial curriculum of Saturday morning. He did not know he was being trained. That is the central finding of this book. Selling Saturday Morning reconstructs the twelve-year period between 1968 and 1980 in which American broadcast television built, contested, and politically ratified a commercial pedagogy of childhood.

Products don't fail. Markets do. Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market. In Market Engineering, Silicon Valley...

＼＼発売前重版決定／／印象に残るのは、「話の内容」より存在感。

Managers and entrepreneurs know they have a great product or service—but they may not know how best to sell it. Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organization, brick by brick. Creating an effective sales...